Laugh it off is a great South African company that has given the finger to large corporate brands operating in the country. I went to Rhodes University with the founder, Justin Nurse, who had already started started producing his cutting commentary on contemporary South African society and culture in the guise of logo T-shirts that turn perfect brands on their heads.
Yesterday, Laugh it off won the latest round in a legal battle against beer giant, SAB over its 'Black Labour White Guilt' T-shirt campaign. It will be interesting to see how the Constitutional Court deals with freedom of expression concerns such as this one in the face of trademark and copyright laws. Watch this space.